INTERNATIONAL B2B BRIDAL TRADE EXHIBITION
In November 2026, White Wedding Platform will host its next International B2B Bridal Trade Exhibition, taking place on 1–2 November in Vienna, Austria, at one of Europe’s most renowned historic venues — Hofburg Palace.
Hofburg Palace, the former imperial residence of the Habsburg dynasty, is located in the historic center of Vienna. Thanks to its magnificent architecture, spacious exhibition halls, and international reputation, the palace regularly hosts leading global business, cultural, and professional events.
The concept of White Wedding Platform Vienna 2026 includes two full days of an international B2B trade exhibition, with the primary objective of fostering international cooperation between bridal manufacturers and professionals from across the global wedding industry.
The main format of the event will be an exhibition showroom, where bridal brands from different countries will present their latest collections in specially designed exhibition spaces. Each participating company receives an individual exhibition booth/showroom as part of the Exhibitor Participation Package. Throughout the two-day exhibition, buyers, bridal boutiques, distributors, retail chains, importers, agents, and other professional purchasers will have the opportunity to explore new collections, hold business meetings directly with participating brands, and place orders for upcoming seasons.
In addition to the exhibition, the program will feature fashion shows, where participating brands will showcase their newest collections through professionally produced runway presentations. This format will allow buyers, stylists, international media representatives, influencers, and other industry professionals to experience each collection and creative concept in a comprehensive way.
The event will be organized across several dedicated functional areas:
- 1,254 m² — exhibition showrooms for collection presentations;
- 575 m² — runway and fashion show area;
- 272 m² — backstage area for models, stylists, design teams, and technical staff.
Participation includes:
- Dedicated Exhibition Booth
- Showroom
- Business Meetings
- Fashion Shows
- Networking
- Marketing
Participation is open to bridal brands from around the world. The professional visitor profile includes professional visitors, bridal boutiques, buyers, retail chains, distributors, importers, agents, and members of the international press. White Wedding Platform is currently forming its international exhibitor list and invites bridal brands to join the event, present their collections to a global professional audience, expand their international business network, and establish new partnerships within the worldwide bridal industry.



