The second international event took place at Villa Caroli Zanchi in Bergamo, a historic Italian villa where elegant architecture, refined interiors, and lush gardens created an atmosphere designed to inspire meaningful connections, creativity, and collaboration.

The programme combined a runway presentation with a showroom experience, allowing brands not only to unveil their latest collections but also to personally introduce the concepts and stories behind them. Bridal boutique owners had the opportunity to explore each collection in detail, connect directly with the brands, and be among the first to place orders for the upcoming season.

This year’s event brought together 350 guests, including bridal boutique owners, wedding planners, and other professionals from the international bridal industry. It became a place for valuable conversations, new partnerships, and the exchange of ideas within a close-knit professional community.

Beyond the business programme, the event also offered brands the opportunity to create beautiful visual content for their social media. The timeless architecture of Villa Caroli Zanchi, its lush gardens, and the warm Italian sunshine provided the perfect backdrop for photography and storytelling. Surrounded by nature and a relaxed summer atmosphere, guests enjoyed an experience where business, creativity, and inspiration came together effortlessly.