Rome in love
Rome is a city that can never be experienced merely as a location for an event. It is a place people come to not only to work, but also to feel.
Guests who attended ROME IN LOVE had the opportunity to combine a насыщена program with walks near the Colosseum, admire the scale of the Roman Forum, toss a coin into the Trevi Fountain, or watch the sunset from the steps of the Spanish Steps.
These are the moments that create a complete experience – when professional meetings are combined with culture, architecture, and the atmosphere of a city that has inspired the world for centuries.
It was here, on February 15–16, that the White Wedding Platform hosted the event ROME IN LOVE, choosing Palazzo Brancaccio as the location – a space with majestic architecture, high ceilings, and an atmosphere that perfectly blends history with modernity. The palazzo became not just a venue, but an integral part of the mood of the event.
During those winter days, we were welcomed by warm sunshine, birds singing, and lemon trees glowing with bright fruit – adding an unexpected sense of lightness and warmth to the Roman winter.
EXHIBITION PARTICIPANTS
Preparation for the event lasted three intense months. The team worked on every detail – from the format of the meetings to the logistics of the brands.
And finally, within the space of the palace, Ukrainian bridal brands gathered to present their collections to an international audience.
– LEMAKS
– ARMONIA
– YEDYNA
– POLLARDI
– QUEEN
– LIRETTA
– INNOCENTIA
– IN BRIDE
– LANESTA
– KAYA NOVA
– POLIANA
– AVELINE BRIDAL
– IVORY
– IDEAL VEIL
– DOMINISS
The main goal of the event was to bring people together for the growth of their businesses – to create space for meaningful professional conversations and new partnerships. It was also about combining work with pleasure: the atmosphere of the city, culture, inspiration, and the joy of discovering the world.
This time, the event welcomed guests from different parts of the world – including Italy, the United Kingdom, Germany, Poland, and other countries. Buyers, bridal boutique owners, wedding planners, and stylists had the opportunity to personally meet the brands, experience the collections in person, and build new collaborations.
Among the brands that presented their runway shows:
- YEDYNA
- POLLARDI
- INNOCHENTIA
- ARMONIA
- DOMINISS
Each brand presented its own vision of modern bridal fashion, and the shows became key moments of the program.
YEDYNA EVENING PERFORMANCE
The closing of one of the evenings became truly mesmerizing thanks to the performance by YEDYNA.
A story about two girls dreaming of their wedding years into the future came to life through the graceful movement of ballerinas and the appearance of models in bridal looks. It was a narrative about a dream that grows with time, about how years shape vision, and about the moment when imagination gradually becomes reality.
Each event for the White Wedding Platform is more than just organizing a gathering. It is about creating an environment where partnerships are born, trust is strengthened, and a true community is formed.
ROME IN LOVE once again proved that when professionals from different countries meet in the right place and in the right spirit, real growth begins.