Honoring the Past, Creating the Future
This October 2025 in Turin, the White Wedding Platform united 32 leading Ukrainian brands, including Yedyna, Liretta, Pollardi, Ida Torez, Lanesta, Armonia, Dominiss, Innocentia, Ricca Sposa and more. Each collection presented at the event reflected years of craftsmanship by Ukrainian artisans who have been creating bridal gowns for brides around the world for decades.
The shows and presentations took place at the Royal Palace of Venaria Reale, the former residence of the House of Savoy. La Venaria Reale — a Baroque ensemble listed as a UNESCO World Heritage site — features grand halls that merge historical grandeur with a contemporary vision of beauty. It was here that Ukrainian brands were given a space truly worthy of their mastery.
October 27 became the key day of the White Wedding Platform. The brand presentations were attended by:
• more than 1,300 buyers from around the world,
• experts of the international bridal industry,
• fashion editors and journalists from leading media outlets.
By evening, the grand halls of the palace transformed into a runway — ten shows took place one after another, each revealing the unique style and creative direction of its brand.
The following day was dedicated to individual work with clients, allowing buyers to explore the collections in depth, examine craftsmanship details, and evaluate collaboration potential.
White Wedding Platform was created with a mission to shape the future of Ukrainian bridal fashion while preserving its history and cultural code.